Hello! I’m Sophie Day. I’m a London based designer specialising in Editorial Design. I have a keen interest in publishing for both print and digital. Currently working as a magazine designer and loving it. I also have a degree in Graphic communication and typography from the University of Reading. Take a look at my work…Tumblr (3.0; @sophiedaydesign)http://sophiedaydesign.tumblr.com/<img src="http://24.media.tumblr.com/458bf7c616028502c9bb0ebcad6e251b/tumblr_mn1yblhOtD1r0drhho2_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/0416c4cee4eaf8ffeeb4cb939e3ece4b/tumblr_mn1yblhOtD1r0drhho4_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/d23439daa601f4b09155f88b58b7b309/tumblr_mn1yblhOtD1r0drhho3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/d78d4fbcc5ce0731612a5ec6e3748004/tumblr_mn1yblhOtD1r0drhho1_500.jpg"/><br/> <br/><p>Layouts for Full House! Magazine, including pages for the Spring and Psychic specials</p>http://sophiedaydesign.tumblr.com/post/50826251522http://sophiedaydesign.tumblr.com/post/50826251522Sun, 19 May 2013 11:51:28 -0400magazinemagazine designlayouteditorialtypographytravelfashionhomes<img src="http://25.media.tumblr.com/bd6fc61c342046ac171083b171a150b3/tumblr_mn1vq4lHHg1r0drhho1_r2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/1781e90344ed378233f323f0133097fe/tumblr_mn1vq4lHHg1r0drhho2_r2_500.jpg"/><br/> <br/><p>Layouts for Superdrug’s Christmas gift guide for UK and Ireland</p>http://sophiedaydesign.tumblr.com/post/50822087954http://sophiedaydesign.tumblr.com/post/50822087954Sun, 19 May 2013 10:48:00 -0400Layouttypographycataloguegift guidechristmasdesignbeauty<img src="http://24.media.tumblr.com/bd6b9b5e7b29dbd5f8c9c7c3a54a4a15/tumblr_mn1vh22r901r0drhho1_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/8375d5462bd535641e87a48c64618c59/tumblr_mn1vh22r901r0drhho2_r1_500.jpg"/><br/> <br/><p>Layouts for DARE magazine 2011/2012</p>http://sophiedaydesign.tumblr.com/post/50821744548http://sophiedaydesign.tumblr.com/post/50821744548Sun, 19 May 2013 10:42:00 -0400magazinemagazine designpublishingeditoriallayouttypographydesignbeautyfashion<img src="http://24.media.tumblr.com/tumblr_m4k1thnE7o1r0drhho2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m4k1thnE7o1r0drhho4_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m4k1thnE7o1r0drhho5_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m4k1thnE7o1r0drhho10_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m4k1thnE7o1r0drhho1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m4k1thnE7o1r0drhho7_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m4k1thnE7o1r0drhho11_r1_500.jpg"/><br/> <br/><p>My design, branding and CD packaging for Fleet Foxes self titled album Fleet Foxes with tour poster. The geometric aztec style pattern along with the abstract mountains represent the themes and styles of the band and their music.</p>http://sophiedaydesign.tumblr.com/post/44541603674http://sophiedaydesign.tumblr.com/post/44541603674Mon, 04 Mar 2013 09:48:01 -0500<img src="http://24.media.tumblr.com/tumblr_m8j71gvNGs1r0drhho1_500.jpg"/><br/><br/><p><span class="Apple-style-span">Some promotional leaflets I designed for RiseMedia. Very talented and lovely guys that produce fantastic vids! Check them out at <a href="http://www.risemedia.co.uk/"><a href="http://www.risemedia.co.uk">www.risemedia.co.uk</a></a></span></p>http://sophiedaydesign.tumblr.com/post/29115037650http://sophiedaydesign.tumblr.com/post/29115037650Fri, 10 Aug 2012 04:46:28 -0400leafletsgraphic designrisemediaprint<img src="http://25.media.tumblr.com/tumblr_m4k5489gSD1r0drhho1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m4k5489gSD1r0drhho2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m4k5489gSD1r0drhho6_r1_500.jpg"/><br/> <br/><p><strong>Re-branding</strong></p> <p>My proposal for the visual identity of the Hackney Yoga Project. The mission to improve the quality of life for women through yoga practice, by creating a safe and respectful space and removing barriers to participation. The non for profit company is in need of a new visual identity in order to help get funding to continue and potentially expand the project. </p> <p>I designed a business card, information leaflet, flyer, poster, and a website for potential donators and people interested in the project, all incorporating my brand. Here are a few example. I also made a specification and report document explaining the ideas behind the brand.</p>http://sophiedaydesign.tumblr.com/post/24010598041http://sophiedaydesign.tumblr.com/post/24010598041Tue, 29 May 2012 15:36:47 -0400BrandingYogaSophie DayGraphic DesignEditorial Design<img src="http://24.media.tumblr.com/tumblr_m4k3fvtN241r0drhho5_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m4k3fvtN241r0drhho1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m4k3fvtN241r0drhho2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m4k3fvtN241r0drhho3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m4k3fvtN241r0drhho4_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m4k3fvtN241r0drhho6_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m4k3fvtN241r0drhho7_500.jpg"/><br/> <br/><p><span class="Apple-style-span"><span class="Apple-style-span"><strong>Concept, Branding, Designing for an Environmental cause</strong></span></span></p> <p><span class="Apple-style-span">A self-directed project in which I designed a campaign, along with a bag, to encourage younger people to re-use bags and reduce plastic waste. The user can personalise their bag each time they re-use it, whilst always gaining rewards for doing so. The retail stores also gain exposure and are recognised as an environmentally aware company if they choose to take part. I designed the name and brand of the campaign, and applied it to a leaflet, introductory pack for retail stores which included samples, a website and also drew visuals of the potential bag design. Here are a few examples of the work.</span></p>http://sophiedaydesign.tumblr.com/post/23879020699http://sophiedaydesign.tumblr.com/post/23879020699Sun, 27 May 2012 15:30:53 -0400BrandingGraphic DesignEnvironmentalPlastic BagsSophie DayConceptCampaign<img src="http://24.media.tumblr.com/tumblr_m4k1thnE7o1r0drhho2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m4k1thnE7o1r0drhho4_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m4k1thnE7o1r0drhho5_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m4k1thnE7o1r0drhho10_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m4k1thnE7o1r0drhho1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m4k1thnE7o1r0drhho7_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m4k1thnE7o1r0drhho11_r1_500.jpg"/><br/> <br/><p><strong><span class="Apple-style-span">Music branding and CD packaging</span></strong></p> <p>My design, branding and CD packaging for Fleet Foxes self titled album ‘Fleet Foxes’ with tour poster. The geometric aztec style pattern along with the abstract mountains represent the themes and styles of the band and their music.</p>http://sophiedaydesign.tumblr.com/post/23745302468http://sophiedaydesign.tumblr.com/post/23745302468Fri, 25 May 2012 15:06:55 -0400Fleet FoxesBrandingMusic BrandingAlbumCD packagingGraphic DesignSophie Day<img src="http://25.media.tumblr.com/tumblr_m4jy4nEUa81r0drhho5_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m4jy4nEUa81r0drhho1_r2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m4jy4nEUa81r0drhho2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m4jy4nEUa81r0drhho3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m4jy4nEUa81r0drhho6_500.jpg"/><br/> <br/><p><strong>Editorial Design and Branding</strong></p> <p>The brief was to to make a ‘design conference’ handbook for ATypI London 2012 taking place in St. Bride Library in London. I had to design a typographic device and conference brand. The handbook needed to look good, feel good, and most importantly, work in terms of accessing the information conference goers will need throughout the four or five days of the conference, ie, what happens where, and when. Additionally, many of the conference goers will want to keep the book as a souvenir of the talks, and the London ‘TypeWalk’ on the last day of the conference.</p>http://sophiedaydesign.tumblr.com/post/23728480037http://sophiedaydesign.tumblr.com/post/23728480037Fri, 25 May 2012 07:21:58 -0400BrandingConference handbookATypITypographyCapitalEditorial DesignSophie DayLettering walkBook<img src="http://24.media.tumblr.com/tumblr_m48fnzMmTf1r0drhho1_500.jpg"/><br/> Cut out sleeve creates mountain design<br/><br/> <img src="http://25.media.tumblr.com/tumblr_m48fnzMmTf1r0drhho2_500.jpg"/><br/> Geometric/aztec pattern revealed<br/><br/> <img src="http://25.media.tumblr.com/tumblr_m48fnzMmTf1r0drhho4_500.jpg"/><br/> Initial stage of making the inside.<br/><br/> <img src="http://24.media.tumblr.com/tumblr_m48fnzMmTf1r0drhho5_500.jpg"/><br/> Main CD package<br/><br/> <img src="http://25.media.tumblr.com/tumblr_m48fnzMmTf1r0drhho3_500.jpg"/><br/> Developed inside with CD and lyric book<br/><br/> <img src="http://25.media.tumblr.com/tumblr_m48fnzMmTf1r0drhho6_500.jpg"/><br/> Lyric Book front cover<br/><br/> <img src="http://24.media.tumblr.com/tumblr_m48fnzMmTf1r0drhho7_500.jpg"/><br/> Example of image treatment in lyric book<br/><br/> <img src="http://25.media.tumblr.com/tumblr_m48fnzMmTf1r0drhho8_500.jpg"/><br/> Branded Tour Poster<br/><br/> <p>Development and final making of the CD packaging and branding for Fleet Foxes self titled album “Fleet Foxes” with tour poster. The geometric aztec style pattern along with the abstract mountains represent the themes and styles of the band and their music. Will get some better photos soon though!</p>http://sophiedaydesign.tumblr.com/post/23301539256http://sophiedaydesign.tumblr.com/post/23301539256Fri, 18 May 2012 15:07:51 -0400CD packagaingMusic brandingSophie DayGraphic DesignTour PosterFleet FoxesBranding<img src="http://24.media.tumblr.com/tumblr_m1ukc6JXNI1r0drhho1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m1ukc6JXNI1r0drhho2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m1ukc6JXNI1r0drhho3_500.jpg"/><br/> <br/><p>Piece of information/brand design work I did in second year that I’ve revised a little bit.</p> <p>For this project I had to design the conference programme, the poster, and an additional promotional item for The Royal Institute of British Architects (RIBA) annual conference. </p> <p>The look and feel  for the publicity was architectural and contemporary as stated in the brief. My design was inspired by the work of Bob Noorda (a true legend of Modernism). The concept of the brand (briefly) is that the multi coloured rings represent the many styles of architecture we now see in London, and which the RIBA is very proud of, as London leads the way in modern and diverse buildings. </p> <p>The Programme - double-sided net which would be folded for a pocket-sized programme</p>http://sophiedaydesign.tumblr.com/post/20343157053http://sophiedaydesign.tumblr.com/post/20343157053Mon, 02 Apr 2012 06:16:00 -0400<img src="http://24.media.tumblr.com/tumblr_m1m7hbfKJt1r0drhho2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m1m7hbfKJt1r0drhho1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m1m7hbfKJt1r0drhho3_500.jpg"/><br/> <br/><p>A project in which I designed a campaign along with a bag to encourage younger people to re-use bags and reduce plastic waste. I designed the name and brand and applied it to a leaflet, introductory pack for retail stores which included samples, a website and also drew visuals of the potential bag design. Here are a few examples of the work.</p>http://sophiedaydesign.tumblr.com/post/20080969463http://sophiedaydesign.tumblr.com/post/20080969463Wed, 28 Mar 2012 17:59:00 -0400environmentre-usable baggraphic designbrandingsophie day<img src="http://24.media.tumblr.com/tumblr_m1k66eZK7k1r0drhho1_500.jpg"/><br/><br/><p>Very happy to see my designs and my name in this months issue of Dare magazine :) Here’s a selection of pages I worked on, taken from March/April Issue, Nov/Dec’s Issue and the Superdrug Christmas Gift Guide I did last year. </p>http://sophiedaydesign.tumblr.com/post/20018869700http://sophiedaydesign.tumblr.com/post/20018869700Tue, 27 Mar 2012 15:31:15 -0400<img src="http://25.media.tumblr.com/tumblr_m17dkb5Z191r0drhho1_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m17dkb5Z191r0drhho2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m17dkb5Z191r0drhho4_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m17dkb5Z191r0drhho3_500.jpg"/><br/> <br/><p>Designed this A-Z of movement book for a creative module. There are 26 movement words beginning with A- Z and each word incorporates a silhouette that creates a letter in the word as well as showing the action of the word.</p>http://sophiedaydesign.tumblr.com/post/19643601447http://sophiedaydesign.tumblr.com/post/19643601447Tue, 20 Mar 2012 17:47:00 -0400bookdesigntypographyfun booksophie daygraphic designwordimage<img src="http://25.media.tumblr.com/tumblr_lzhzkqcVIx1r0drhho1_500.jpg"/><br/><br/><p>Presentation of my work to the client</p>http://sophiedaydesign.tumblr.com/post/17717842151http://sophiedaydesign.tumblr.com/post/17717842151Thu, 16 Feb 2012 13:05:52 -0500<img src="http://25.media.tumblr.com/tumblr_lzapxanhFB1r0drhho1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lzapxanhFB1r0drhho6_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lzapxanhFB1r0drhho7_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lzapxanhFB1r0drhho2_500.jpg"/><br/> <br/><p>Been so busy with third year haven’t updated my work for a while!</p> <p>However here is a project I just completed in rebranding Hackney Yoga Project. <span>Hackney Yoga Project (HYP) is a project working with  the refugee and asylum-seeking community in Hackney. The mission to improve the quality of life for these women through yoga practice, by creating a safe and respectful space and removing barriers to participation. The non for profit company is in need of a new visual identity in order to help get funding to continue and potentially expand the project.</span></p> <p><span>I designed a business card, information leaflet, flyer, poster, and a website for potential donators and people interested in the project, all incorporating my brand. Here are a few example. Hope you like!</span></p>http://sophiedaydesign.tumblr.com/post/17504642974http://sophiedaydesign.tumblr.com/post/17504642974Sun, 12 Feb 2012 14:58:50 -0500<img src="http://24.media.tumblr.com/tumblr_luihgecvUS1r0drhho1_500.jpg"/><br/><br/><p>My name in my first mag! hello design assistant</p>http://sophiedaydesign.tumblr.com/post/12651730949http://sophiedaydesign.tumblr.com/post/12651730949Fri, 11 Nov 2011 14:48:00 -0500<img src="http://25.media.tumblr.com/tumblr_ltks6ndDV61r0drhho1_500.jpg"/><br/><br/><p>My afternoon sorted…</p>http://sophiedaydesign.tumblr.com/post/11865226483http://sophiedaydesign.tumblr.com/post/11865226483Mon, 24 Oct 2011 10:57:22 -0400<p>Hey! Thank you for your comment :) I go to Reading University studying Graphic Communication & Typography. Hope your work is going well too!</p>http://sophiedaydesign.tumblr.com/post/11861906667http://sophiedaydesign.tumblr.com/post/11861906667Mon, 24 Oct 2011 08:14:51 -0400<img src="http://24.media.tumblr.com/tumblr_lthhnsY9p81r0drhho1_500.jpg"/><br/><br/><p>Enjoying TypoLondon 2011!</p>http://sophiedaydesign.tumblr.com/post/11786235460http://sophiedaydesign.tumblr.com/post/11786235460Sat, 22 Oct 2011 16:17:00 -0400