Editorial Design and Branding

The brief was to to make a ‘design conference’ handbook for ATypI London 2012 taking place in St. Bride Library in London. I had to design a typographic device and conference brand. The handbook needed to look good, feel good, and most importantly, work in terms of accessing the information conference goers will need throughout the four or five days of the conference, ie, what happens where, and when. Additionally, many of the conference goers will want to keep the book as a souvenir of the talks, and the London ‘TypeWalk’ on the last day of the conference.