Concept, Branding, Designing for an Environmental cause

A self-directed project in which I designed a campaign, along with a bag, to encourage younger people to re-use bags and reduce plastic waste. The user can personalise their bag each time they re-use it, whilst always gaining rewards for doing so. The retail stores also gain exposure and are recognised as an environmentally aware company if they choose to take part. I designed the name and brand of the campaign, and applied it to a leaflet, introductory pack for retail stores which included samples, a website and also drew visuals of the potential bag design. Here are a few examples of the work.