My proposal for the visual identity of the Hackney Yoga Project. It’s the HYP’s mission to improve the quality of life for women through yoga practice, by creating a safe and respectful space and removing barriers to participation. The non for profit company is in need of a new visual identity in order to help get funding to continue and potentially expand the project. I designed a business card, information leaflet, flyer, poster, and a website for potential donators and people interested in the project, all incorporating my brand. Here are a few example. I also made a specification and report document explaining the ideas behind the brand.